More and more people use the internet to check which dining options are available nearby and it’s important that your restaurant website offers a good online experience.
So how do we do this?
Make it obvious
Customers visit your website to find two key pieces of information:
- Your opening times (and location)
- Your menu
These should be made clear and obvious, which can be done by adding prominent links throughout the site.
Make the mobile experience amazing
Most of your customers will find your website using there mobile, whilst they’re in front of the tv or on their daily commute back home from work. So, it’s essential your mobile website is amazing which can be done by:
- Making the website load as quickly as possible
- Images should not be too large but still hold quality
- Forget about animation and fancy affects – customers won’t be interested in that, they’ll simply want to get to the information they are looking for quickly and easily
- Don’t use downloadable pdf menus. There’s no point in having a website and then having your customers download a 2MB menu. Why not just place the menu on the web page itself – it can open all sorts of possibilities to help promotion.
Of course, the desktop site can be a little bit different and add more substance where required.
And it’s always a good idea to make your website and menus match in style to maintain your brand 😉