I design .

I'm Ketan ‐ A Melbourne web designer, developer and illustrator with 20 years industry experience.

Journal

My journal, a collection of my design work, inspiration, discoveries and personal experiences in running a business.

25 September 2018 shopify ecommerce business

Is Shopify right for you?

Shopify is a popular ecommerce platform which powers over 600,000 businesses across the world. It has some great features and a very well designed admin that makes running your store a breeze. Is it the...

20 September 2018 UX design ecommerce

An example of poor UX design in ecommerce

Not too long ago I was invited to meet with a clothing company to discuss some fundamental improvements to their Shopify website. Disappointingly, after two hours of driving and an unproductive 10-minute meeting (where their...

Buckingham Cookware brochure design

19 September 2018 Project Graphic Design

Buckingham Cookware brochure design

Buckingham specialises in manufacturing professional cookware. Their range includes cast iron and stainless steel cookware, cutlery, storage and pet ware. For this project, I was asked to design a 60-page product brochure that contained their...

42caps branding & website design

18 September 2018 Project Web Design Logo Design

42caps branding & website design

Recently I designed the branding and UI concept for a small baseball cap ecommerce store. I wanted to create something that was different, straightforward, clean and minimalistic. The “42caps” name was inspired by the true...

Learn2 Core Task handbook design

18 September 2018 Project Graphic Design

Learn2 Core Task handbook design

I designed the National Curriculum PE Core Task Handbook for The Learn2 Group which features over 200 resources aimed at improving children’s teamwork, fitness and general skills. To make the materials more engaging to the...

Freelancing: Reducing those subscriptions!

28 June 2018 Freelancing Business

Freelancing: Reducing those subscriptions!

Nowadays there’s a subscription for everything and it’s so easy to get carried away and sign up for everything you need to get your work done. But, the costs can quickly add up and before...

Invoice and order confirmation email designs

26 June 2018 Project Graphic Design

Invoice and order confirmation email designs

When it comes to building ecommerce websites, the order confirmation emails and invoices are often neglected or forgotten and we make do with the default design or template. But these are all important features and...