I design .

I'm Ketan ‐ A Melbourne web designer, developer and illustrator with 20 years industry experience.


My journal, a collection of my design work, inspiration, discoveries and personal experiences in running a business.

9 September 2019 Twitter Social Freelance

Goodbye Twitter

I’ve been using Twitter for some time now, and am a casual tweeter using it only to keep up to date with the latest trends in design and development. But lately, I just can’t be...

5 September 2019 web design

You should be using markdown

I was working on a Wordpress blog redesign recently and came across an issue which reconfirmed my belief that all CMS editors should use markdown. The content in each post on the blog I was...

My website is an experiment, and so should yours

30 August 2019 Web Design

My website is an experiment, and so should yours

Whenever something new comes out for the web, I like to try it out somewhere, and there’s nowhere better than my website. The last addition I made was playing with CSS Grid, and now more...

Wireframes - A key ingredient to my work

16 June 2019 Design UI Design Wireframing

Wireframes - A key ingredient to my work

When I first started in design over 20 years ago, I would go straight into Fireworks or Photoshop and begin composing the look and feel of the website without much thought about content or messaging....

16 June 2019 business personal Shopit

Three things I learned from working alone to running an agency

It’s been approximately 18 months since I resigned from Project Octo, the agency I co-founded back in Manchester, so I thought I’d share a few things I learned during my experiences. Project Octo was running...

8 June 2019 Git Web Development

My reason for switching from BitBucket to GitHub

Now that GitHub provides free private repositories, I decided to switch from BitBucket (yes, even though Microsoft have taken over GitHub!). I’ve been using BitBucket for a few years now, and am familiar with its...

Sports illustrations for LeagueRepublic

8 March 2019 Illustration

Sports illustrations for LeagueRepublic

Below are a series of sports illustrations I created for LeagueRepublic, a sports administration platform, as part of their website redesign. Read the case study for more details about the project. “I highly recommend Ketan’s...

A blast from the past - Will Tang CD cover artwork

8 March 2019 Graphic Design Music

A blast from the past - Will Tang CD cover artwork

So, whilst rooting through some old boxes, I came across this old CD by Will Tang for which I designed the cover art for around 15 years ago. It got me thinking, that I got...

30 January 2019 Ecommerce Development Business

Linnworks. One bad experience.

I first used Linnworks over ten years ago for a Bristol based superstore who wanted to integrate all their online and offline sales channels into one manageable system. 2009 At the time, Linnworks was for...

Flowerpots Online branding & web design

12 January 2019 Project Logo Design Web Design

Flowerpots Online branding & web design

I designed the logo and produced the website for Flowerpots Online, an ecommerce store powered by Shopify. The logo was designed using a single colour and uses the font “Fira Sans Black”. The design of...