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I'm Ketan ‐ A Melbourne web designer, developer and illustrator with 20 years industry experience.

5 reasons to have a website

4 March 2008ArchivedOutdated

Despite the popularity of the Web, there are still many businesses out there that still do not have an internet presence.

Typical reasons for not doing so are not knowing where to start or thinking it maybe outside their budget. Below are our five top reasons why every small business should have a website.

1. First port of call

For most people, the first port of call if they want more information about your services is your website. If you don't have one, then chances are, what could have been your potential customer will have gone to one of your competitors instead via their website.

A website applies to whatever services you provide, whether its Accountancy, Manufacturing, Food & Drink, Entertainment, Plumbing...the list is endless.

2.Cost-effective marketing

Having a good looking, professional and well structured website is the best advertising tool that any company could have. Rather than paying thousands every year to directories such as the Yellow Pages and Thomson local, a website can offer much better advertising opportunities via the simple use of Search Engines like Google. Your website can also allow you to track how people found you, what they clicked on, which country they are from and much much more.

Everyday, more and more people use the Internet to find what they are looking for, so if you haven't got a website now is the time to get one.

3. Stay open all hours

Having a website means your business can stay open 24 hours a day, 7 days a week. Nowadays, consumers shop online from their laptops at any time of the day, whether it be at 6pm or 3am. So, having a website means you can receive enquiries at any time of the day!

4. Look professional

For small businesses, a great looking website that contains good content is an excellent way of instilling customer confidence and staying above your competitors. This not only shows you off as a professional company, but it can make you look bigger than you actually are.

5. Save money

A website can have as many pages as required, and can be changed as frequently as needed. As a result, this can cut printing costs by simply pointing customers to your website for the latest products, services or information.


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