I design .

I'm Ketan ‐ A Melbourne web designer, developer and illustrator with 20 years industry experience.


My journal, a collection of my design work, inspiration, discoveries and personal experiences in running a business.

Please do not send me requests for "publishing opportunities on my website" or link placements - they will be ignored.

Three Lions get a makeover for new England Football brand

5 May 2021 branding logo design

The logo for the English Football Association (The FA) has had a makeover. I like the idea behind it, but the implementation just doesn’t work for me. Personally, I think it lacks any strength and looks too scruffy, with jagged edges, as if it was designed in a 1998 copy of Microsoft Paint! And why are the lions laughing?

25 April 2021 business archive graphic design web design

I just added an Archive page to my website

I recently found some of my old client work on a hard drive, so decided to put it all into an Archive page - for my records more than anything. Some of the projects I...

14 April 2021 news personal

Returning to RSS with Feedly

I’ve been going somewhat crazy streamlining my services lately to keep things simple for myself. Last month, it started with converting my website into a static Jekyll one and hosting it on Github Pages, which...

8 April 2021 static website jekyll cms github

Switching my website to Jekyll was easy peasy

I’ve been thinking about replacing my Contentful + PHP managed website with a Jekyll one for some time, and this month I’ve finally gone and done it.  Contentful CMS If you’ve never used Contentful, it’s...

12 March 2021 Film Movies

External LinkLink - It's Alfred Hitchcock Day!

It’s time to watch those great movies by the Master of Suspense: North by Northwest, Physco, The Birds to name just a few.

2020. What a year it's been.

23 December 2020 freelancing personal business 2020

2020. What a year it's been.

I don’t need to tell you that 2020 has been a crazy year. It’s certainly been a year of change resulting in us reflecting on our everyday lives and deciding what we need and don’t....

New Printway logo

6 December 2020

The new logo I created for Printway this week which relates more to their products/services. They have been in business for a while, so I wanted to design a logo that was bold and with presence.